01
Motivated buyers shop in winter
Winter traffic is smaller — but more serious, creating cleaner showings and stronger intent.
Fewer “just-looking” showings means a higher chance each visit turns into an offer conversation.
A rare timing advantage is emerging. See how rate movement could shift buyer leverage, affordability, and negotiation power—and what to do before the window closes.
Buyers who prepare early can move fast when pricing and rates align. This guide breaks down what to watch, when to act, and how to secure terms that still feel like 2020-level value.